a creature, at work.
Ashley is an independent consultant who has practiced user experience design, information architecture, and the design and execution of user research since 2011. She brings her expertise to businesses large and small, non-profits, artists, musicians, and more to advance a more beautiful and usable web.
Ashley’s care for her work stems from a love of relationships and intricacies, and when her work on the web or in the client meeting space is done, she is immersing herself in her local biosphere through observing, writing, divining, and creating art.
Selected Experience
Amp Agency
Associate Creative Director, Experience Design
July 2021 – April 2024
Senior UX Designer
February 2020 – July 2021
Honors & awards
Hatch62 Gold for eCommerce
Teddie Peanut Butter · October 2023
Hatch61 Bronze for Digital
Beyond Meat · June 2022
Lead IA/UX from concept to launch on standalone projects and within ongoing client relationships, collaborating with teammates in visual design, development, copy, strategy, and account services. Work encompassed websites and web applications within a variety of industries including media, technology, and consumer goods.
- Developed detailed information architecture, wireframe prototypes, and other interaction design deliverables with an eye towards UX best practices, strategic project goals, development capabilities, and overarching client initiatives
- Worked flexibly within existing client design systems to build consistently beautiful experiences, recommending updates to client systems as necessary; assisted in building systems for large-scale projects and/or where no pre-existing system was available
- Designed and led research activities including user research and usability testing; current experience audits; and competitive landscape research
- Mentored junior team members with 1:1 and group feedback sessions on work and coaching for client presentations
- Presented Experience Design team deliverables to clients, preparing presentations according to clients’ level of knowledge and comfort; assisted account services with client relationship management
- Assisted senior leadership with scoping for new business pitches
Selected clients: LinkedIn, Boston University Questrom School of Business, BFGoodrich, Teddie Peanut Butter, Beyond Meat, Southwest Airlines
iFactory
Senior IA/UX Designer
February 2017 – December 2019
IA/UX Designer
April 2014 – February 2017
Honors & awards
MITX Education Marketing Nominee
MASSART · May 2018
MITX Education Marketing Winner
Bennington College · May 2017
Lead IA/UX for projects from concept to launch, collaborating with teammates in client services, content strategy, visual design, and development. Work encompassed public websites, intranets, and enterprise applications across higher education, healthcare, publishing, and not-for profits.
- Developed wireframes, interaction design, and functional specifications with an eye towards UX best practices, strategic project goals, and CMS capabilities
- Developed detailed information architecture, including sitemaps and taxonomies
- Designed and led research activities, including 1:1 moderated usability tests; focus groups; persona development; and remote qualitative tests, including card sorts and sitemap tests
- Supervised the IA/UX co-op program, acting as both manager and mentor; developed educational opportunities to suit each individual co-op’s interests and abilities
Selected clients: Rutgers University, VCUarts, Baker Library at Harvard Business School, Colorado State, MASSART, Bennington College
Liberty Mutual Insurance
Information Architect
September 2012 – April 2014
Lead IA/UX for projects spanning all of Liberty’s Personal Markets websites and applications, including but not limited to Auto quoting and purchasing, Home insurance, and the eServices customer portal.
- Developed user flows and interactive wireframes; created detailed interactive prototypes for usability testing
- Conducted competitive market analysis and preliminary user research to assist in developing project strategy
- Supported the user research team during 1:1 moderated usability tests