Change Agents, IA/UX Articles

How to Create a Web Persona

When crafting personas to represent your website’s users, it’s tempting to include every possible demographic variation you can think of, make life stories as accurate as possible, and create extensive lists of tasks each individual is going to want to complete. In this article I discuss how we create personas at iFactory, and provide tips for keeping your personas focused and efficient.

A web persona is a fictional individual that you create to represent one of your audiences, and it is meant to help you make important decisions in your redesign processes based on user needs. This exercise can feel silly – giving this pretend person a name, picking out a stock image, talking about them like they’re your pal. But done well, personas are extremely valuable! At iFactory, web personas are a critical driver of our process. The key is to be selective about the information you include.
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